The CBPlay Story
For the Moments That Matter
Every parent knows the look. It’s that spark of pure wonder in a child’s eyes when something truly captures their imagination. It’s a moment of silent, profound discovery.
I live for those moments. As a father of two energetic and curious boys, my world is filled with them. But I noticed something. The things that created the deepest engagement weren’t always the loudest or the flashiest. They were the objects, tools, and gadgets that spoke to their growing minds and hearts—whether it was a simple set of blocks, a comforting light, or a device that brought stories to life.
I watched my oldest son spend an entire afternoon building a fortress, his focus unbreakable. I saw my youngest’s face light up with pride the first time he created a melody himself. These weren't just pastimes; they were small, critical steps in their growth.
And I, with over a decade of experience creating products for some of the biggest kids' brands in the world, knew I could do better for them. I knew the difference between a product that is simply safe and one that is thoughtfully engineered. I knew the gap between a gadget that makes noise and one that creates magic.
That’s why CBPlay was born. It’s the fusion of a father’s love and a product developer’s precision.
Every item we create is first tested in the only lab that truly matters: our own homes. The prototype for our kids' microphone wasn't signed off in a boardroom; it was passed to my youngest during a living room concert. Our portable nightlight was calibrated through countless bedtimes, its gentle glow perfected to soothe not just my children, but the peace of mind for parents everywhere.
For three years, we poured this philosophy into our first creation. It wasn't a race to market; it was a commitment to a promise we made to our own children.
CBPlay is more than a company. It’s our legacy. We are a team of parents, designers, and engineers, united by a simple mission: to craft the essential gear for childhood. To build the products that don’t just fill time, but fuel growth and light up imagination.
Because the greatest adventure of all is childhood, and we’re here to equip the explorers.
